Shopify Engineering
Custom theme builds, Liquid development, performance improvements, and ongoing fixes. Solid Shopify work that keeps your store fast, stable, and easy to build on.
Shopify development for ecommerce brands.
Shopify development for brands of all kinds. B2B and SparkLayer is where I go deepest, but whatever you're building, you work directly with me. No hand-offs, nothing lost along the way.
Shopify systems built to grow
SparkLayer & B2B specialist
Capabilities
Engineering Excellence.
Shopify development for brands that want it done properly. You work directly with me from day one. No middlemen, no briefing chains, no one misreading what you actually asked for.
Whether you need a theme overhaul, a B2B build, or someone to keep things ticking over, I handle it all personally.
SparkLayer B2B
Setting up wholesale and trade ordering inside Shopify the right way. Pricing rules, customer accounts, ordering flows. I handle it all.
Technical Consulting
Not sure what's holding your store back? I can take a look, tell you what's actually going on, and give you a clear picture of what needs doing. No fluff, no agenda.
Selected Archive 
Work
Path Peptides
Ongoing Shopify & SparkLayer B2B development
Rise & Fall
Technical SEO and theme engineering
Nature Climbing
Technical support and iterative storefront improvement
Expertise
Services
01
Shopify Engineering
Solid Shopify development from someone who's been doing it a long time. Theme work, custom Liquid, performance fixes, and the kind of engineering that holds up as your store grows.
02
SparkLayer B2B Systems
If you're running wholesale or trade ordering through Shopify, SparkLayer is the tool for it. It needs setting up properly and I've done a lot of it. Pricing logic, account workflows, the works.
03
Commerce Technical Consultancy
Sometimes you just need someone to look at what you've got and tell you what's actually going on. Platform audits, integration decisions, and honest advice. No agency markup, no agenda.
Engagements
I work on retainer, which means you get consistent availability rather than chasing someone down every time something comes up. More hours means a better rate, same quality either way.
Prices shown in GBP £
Tier 1
10 hrs / month
~£650/month*
- Shopify & SparkLayer development
- Maintenance and fixes
- Async consultation
- Priority response
Tier 2
Most popular
40 hrs / month
~£2,400/month*
- Everything in Tier 1
- Increased availability
- Architecture guidance
- Active B2B and wholesale builds
Custom
Built around you
Need more hours, a different structure, or a one-off build? Get in touch and we'll put something together that actually fits.
One month minimum, billed upfront. If you need something bigger or different, just ask.
* Prices vary by project. Get in touch for a quote built around you.
Information
F.A.Q
Do you work with US-based brands?
+
Yes. A good chunk of my current work is with US-based brands. Everything's remote, and my afternoons overlap well with Eastern and Central time. I'm also easy to work with async if that suits you better.
What kind of Shopify work do you take on?
+
Most things Shopify-related: theme builds, custom Liquid, performance work, integrations, technical SEO. SparkLayer and B2B is where I go deepest, but it's far from the only thing I do. If it's Shopify, it's probably worth asking.
What do you actually help Shopify brands improve?
+
Mostly the technical stuff that slows brands down. Slow load times, messy theme code, B2B setups that aren't quite working, or a store that's hard to update without breaking things. I help get it into better shape.
Where does SparkLayer fit into your work?
+
SparkLayer is the go-to when you want proper wholesale inside Shopify. I handle the full thing: planning, setup, and ongoing improvements as your wholesale operation grows.
Can you work with an existing store or development setup?
+
Yes. Most of my work is with existing stores. I'll step in, get my head around what's there, and start making improvements without causing chaos. Messy codebases don't put me off.
How do clients typically engage Endland?
+
A project with a clear scope, or an ongoing retainer. Either way, you talk directly to me. No account managers passing messages back and forth, no one interpreting the brief wrong. Just a straight conversation with the person doing the work.
What value does an ongoing retainer provide?
+
You stop firefighting and start making real progress. With a retainer I'm already across your store, so when something needs doing, it gets done quickly and properly.
Who is Endland best suited to?
+
Shopify brands that need serious technical work done. Whether you're launching, scaling, or adding wholesale, if you want it done properly by someone who knows Shopify inside out, that's what I do.
How quickly can work begin?
+
It depends on what I've got on. Smaller projects and consultations can usually start fairly quickly. Bigger builds get properly planned before we kick off. Best to reach out and I'll let you know.
Start your next project.
If you've got serious Shopify work to do and want to talk to the person actually doing it, get in touch.